Run a check to see if you can find your business on the first page of Google for Water Damage Restoration Charlotte and related terms.
A small group of people (5%) look on the second page for services. Traffic drops by 140% from the first to the second page (10th to the 11th result). Google Ads are inefficient as only 6% click on them, whereas the Top 10 enjoy a whopping 94% of clicks. People click more than twice (208%) on the Top 10 listings. I believe these stats suffice to make a case for a Top 10 position.
Ted Politidis, SEO Expert and Coach; Ranks in many regions in USA, the UK, Canada, and Australia for SEO terms; Masters Degree; 10+ years in Digital Marketing; Google Certified Partner; SEO Certified by the University of California, Davis.
Similar keywords of may be 'Water Damage Restoration Charlotte', 'Water Removal Charlotte', 'Water Extraction Charlotte', 'Water Leak Repair Charlotte', 'Water Damage Cleanup Charlotte', 'Water Damage Repair Charlotte', 'Emergency Flood Service Charlotte', 'Basement Flood Cleanup Charlotte', 'Flood Damage Restoration Charlotte', 'Water Damage Company Charlotte', 'Commercial Water Damage Restoration Charlotte', 'Residential Water Damage Restoration Charlotte', 'Emergency Water Damage Charlotte'.
Google Maps puts three listings on the first page. Users on mobile devices and desktop systems see businesses around their location for their search terms. Now, customers needing water damage restoration services should be able to see your business in Google search page widget or Google Maps.
The first page of Google often hosts YouTube videos. If you optimize your videos for niche keywords, you can have extra spots on the search page. YouTube requires a little effort and short timespan to rank a video on YouTube Top 20. The reason is that most marketers don't know how to do YouTube SEO.
If you run Google Ads, I could optimize them for top placements and cost-effectiveness.
Your business is not currently in the Top 10 for 'Water Damage Restoration' keywords in Charlotte.