Work with efficient SEO methods and keep away from cheap/spam services that break your site. If you have a problem discerning the competent from the inexperienced, it is not your fault. The search industry stocked with confusion. I remained speechless recently when a Head of Marketing from a finance firm told me that she boost the SEO performance using paid ads! She apparently mixed up in her head the two search channels. Not close enough.
I work strictly with Google traffic improvement from non-paid sources. I may add more digital sources down the line, but this will be a deliberate action, not a misconception. To note when developers promise that their websites are SEO-friendly. My experience shows otherwise. I have not seen a single page that complies with modern SEO standards and always turns out that I need to hand code all the faults that break my SEO. There is a pervasive lack of experience and knowledge regarding search engines in all marketing/programming levels. To be clear. Pages with SEO issues will never make it to the first page. You need to eliminate the SEO blockers to benefit from the full power of the search channel.
Ted Politidis, SEO Expert and Coach; Ranks in many regions in USA, the UK, Canada, and Australia for SEO terms; Masters Degree; 10+ years in Digital Marketing; Google Certified Partner; SEO Certified by the University of California, Davis.
Hire me as your Tulsa SEO Expert to normalize the search channel performance and budget, and protect you from stumbling marketing tactics. I begin the work with auditing and fixing the technical blockers, elements that fragment SEO, i.e., speed, redirects, metadata, backlinks, etc. I follow up with the content audit around site structure, keyword mapping, conversion elements, page performance, etc. SEO is an animal by itself, which calls for a particular approach, individual traffic sources, characteristic target-audiences, and ROI. If you are not an expert, I am not talking about the self-named ″experts″ but those who prove themselves, say they rank in their location or more locations, the opportunities to grow the channel are minimal. The limited chances are due to the large numbers of spam tactics plus the inexperience ratio I mentioned earlier. For me things are straightforward. I need to provide my client with more page views, clicks, and conversions. To this end, I should optimize the pages, so they rank on the first page, and people want to visit them instead of the competitors. I work with the page content, plus I expose the business message to consumer′s eyes in all favorable locations, i.e., industry blogs, professional networks, etc. The last step is to increase the conversion rate for the landing pages, so they generate revenue with no extra effort. As additional benefits, I could list the brand visibility, facilitates the customer trust and limits the opportunities for the competitors to market. Overall, I am looking into having more clicks, conversions, content relevancy, high rankings, brand visibility, and consumer trust. My method works on all devices/search channels, i.e., desktop, mobile (phones/tablets), voice search, YouTube, Google Maps, etc.
I work with website content to make it fit for generating free traffic. I intend to make the online material more visible to the residents of Tulsa when they are online, visit the Google Maps listings, watch videos on YouTube, etc. I look into what the consumers want, then prepare my reach, run my marketing campaigns, and measure the performance. If you are going to be efficient, then you need to expose the business services to interested customers, ready to make a purchase decision. In SEO this translates into better positioning in all Tulsa queries. Here is where you need the expertise. My experience says that pages dominate the search stack if they are clean from spam and penalties, have excellent content that generates massive visits followed by engagement. I am not interested in Black-hat SEO; I know that it can work, but it will be only temporary and create more trouble than gains. My clients need to see the value and have spam protection, properties that qualities that Black-hat tactics cannot offer. I work with top-notch content, prepare the best website in the niche, and dodge the search spam. The first step is having a solid foundation (eliminate all technical issues), and there is only one way there. To get to the first page, you need to grow all the SEO parts. When I am confident that I have reached the top of my work my client will then enjoy cheap, evergreen, and targeted traffic. Search engine optimization can be the number one traffic channel, deliver massive visits with a +50-200% increase from the first trimester.
Expect targeted traffic that generates online leads. You will see SEO exceeding the performance of the other digital sources. Your direct channel will benefit from SEO as your brand receives visibility. In-house marketing teams need a lot of consulting to understand the value of SEO for the brand so I will be their contact point. Even with marketing experience, I have never seen an internal expert in SEO. With no in-house team, everything passes from my hands so I will take care the required works. I will need to protect the owner and the internal marketers from old tactics and questionable methods that my brake the website. When you run paid ads there comes the point when you discover that advertising is non-affordable. Your competitors do not like when they lose their top ad positions and raise the bids, so you both end up spending a lot. When you run social media campaigns, you find out that only some networks are suitable for doing business, while the low performance might be discouraging. Here is one channel that could save your marketing. Without enough experience, the amateur marketers see no ROI, while at the same time they spam Google massively and break the SEO. Note that when a site breaks because of SEO misfortune, people abandon it and start with a new one.
Why marketers find it so hard to understand SEO? Everybody accepts accepted that Google is the prime source of traffic and search engine. Google makes a significant effort to optimize its organic engine and its paid advertising program. Numerous fixes and updates aim to offer the best user experience, reduce the use of resources provide the best possible results, and eliminate spam. Google rolls out many updates; Dozens per month. You can expect that with all those changes the Google engine becomes very complicated, and the stakes are high for SEO professionals. You could assume that the SEO people would stay current with the changes and adopt a modern approach, right? Well, that is not happening. You will find that most SEO consultants and agencies glue to outdated spam tactics, and try hard to cut down costs by outsourcing work to cheap (spam) service providers. That is not a modern approach in an ever-changing industry. Google knows what is happening. Its eye is on the people doing client work as it influences Google products, so it responds in regular intervals with critical changes to eliminate SEO spam. The adjustments affect millions of web pages without discerning into spammers and White-hat marketers. When a penalty hits your website, there are few chances to recover and lots of months of hard work. You might find your pages out of the search index, and no traffic. What should you do if you have spam problems?
When I am talking about penalties, the issue is with Google. Bing, Yandex, Baidu, and Yahoo! Make no considerable effort to keep their engines up to date, and they provide little traffic. Leaving aside the issue with the numerous updates, Google shows slow progress in changing the core of its ranking algorithm. New features (snippets), more spam filters, yet the rankings system remain somewhat the same for years. One would assume then that the job is easy for SEO agencies to formulate a clean, workable approach, right? Not true. You have to understand that agencies concentrate on cost-efficiency compromising the quality. When it comes to costs, they outsource work to smaller firms and freelancers who provide low-quality services together with high spam ratios. Google has all the resources to track the spam. Working with pattern detection when they spot the spam a machine triggers the hit with no prior warning. It is a simple approach: Search and find spam, then eliminate it (site-wide penalty, usually non-recoverable). In detail, their spam team employs pattern identification bots that search for toxic profiles (backlinks) or over-optimization efforts. The above marketers are the last who find out what happened, and their clients the latest ones. Usually, the spammers will blame it on Google for not being human enough and spare their spam tactics. Not the right approach. I like to work in an entirely different approach. I stay current with the updates, comply with Google policies, never outsource to third parties, thus protecting my clients with my white-hat tactics. I can be proud of my work and confident of not transferring the risk to the client. I try to bring value to the business by creating the best content structure, provide evergreen traffic, increase conversions, raise the branding.
Are you into mobile marketing? There are new challenges ahead in place of the latest technologies. Smart, connected devices, Internet of Things (IoT), Voice search, Artificial Technology, a new fluid and competitive environment. Google now reports that mobile devices deliver more traffic than desktop PCs. To compete with mobile marketing you need to know how customers behave in the funnel. Voice search introduces new challenges to search. How many Search Assistants are there? Siri in Apple iPhones, iPad, and iPod touch. Google Now for Android devices. Cortana for Windows phones and PCs. Google Alphabet Inc. wants to enable Google Language assistants in product search. It is a new program they design with retailers such as Walmart, Target, Home Depot and Costco Wholesale. Consumers will use voice commands to search for products and buy them. I am talking about products showing up in Google search, its shopping service and linked to loyalty programs. Voice search is already available in Amazon Echo devices. New standards pose significant questions of how search will be in the next years. Mobile marketers need to approach all those new customer segments. Take one step at a time. Hire a developer and offer mobile-friendly pages. Google already boosts the rankings of mobile pages. Your customers in Tulsa will be looking for solutions and products using their smart devices. Reach to those consumers when within your service radius. With a mobile website you are also entering a market not yet saturated by your competitors.
Go ahead and hire me to eliminate all the issues blocking your SEO. I follow a simple strategy; Find what the customer needs, build landing pages, make them the reference point to all local queries. Add more digital channels to the marketing mix if deemed necessary, i.e., Google Maps, Social Media, and Video Marketing. Customers should be able to contact you in some measurable way. For example, when a customer is looking for local businesses in Google Maps, your brand should be there. You could benefit from Video marketing as an additional traffic source. YouTube has a search function, and when I rank your videos, you will have more website visits. With Social Media, you raise the brand awareness. Exposing the brand to a broader audience helps when making a purchase decision and limits the competition.
Some feedback when drafting my plan. I will need some help when I research the competition and content topics. I will then organize the landing pages, schedule the activities, set the budget and expectations. Any insights that you can provide the above steps will help. Website stats, i.e., visitors, conversions, channels, keywords, referrals. Note that I could optimize any online property, i.e., videos, product listings, external landing pages, etc.
It will include the findings from the SEO audit, content opportunities, marketing schedule, traffic potential, planned performance, targets (MoM, YoY), and budget. It will also offer content ideas, landing page structure, and other pointers. The strategic goal is to help lead generations with optimized content (White-hat approach).
Content is the number one tool for SEO and fits in an excellent way to the modern, White-hat tactics. There is no other safer way to increase rankings and boost traffic. Note that building backlinks for the sake of SEO, you may break your website due to over-optimization (spam flag). But when content reinforces the backlinks (contextual), you create relevancy, and Google acknowledges the HQ work. But when an agency tries to game the engine with Article Marketing enormous campaigns, the result is over-optimization (spam). I work differently. I research my topics to find opportunities, then create a few optimized articles, and market them to targeted audiences. With top-notch content you have: i) Quality lead generation that facilitates conversions; ii) Strong backlinks and relevant content, iii) Brand awareness. Google acknowledges the quality of my content as well written, original and engaging.
i) Generate clicks from SEO. ii) Create relevant content. iii) Funnel traffic to landing pages. iv) Understand how the consumer behaves in SERPs and landing pages. v) Trigger engagement. vi) Measure and optimize Conversions. vii) Run branding campaigns.
I work White-hat, so you need not about spam. I follow each Google update and comply with spam policies. If I believe that something needs improvement, I will contact your webmaster. My strategy is to not outsource work to other agencies/freelancers because it brings no value to my clients. So I keep all work in-house to know that nothing will break the website.
To my Tulsa customers I offer: Search Engine Optimization, Landing Page Optimization, Google Ads (Paid Search), Social Media Marketing, Mobile Marketing, YouTube Marketing (Video Optimization), and Negative SEO Monitoring.
Best results for the client offers the retainer. It is a payment plan that fits both startups and established brands. I suggest working for six months, then renew if lucrative. With a flawless page (no penalties or technical issues) you will see the ROI right from the third month.
I optimize web pages in the state of Oklahoma and the cities of Broken Arrow -- Edmond -- Enid -- Lawton -- Midwest City -- Moore -- Norman -- Oklahoma City -- Stillwater -- Tulsa.
Source: Instagram @clara.spam.wingo
Source: Instagram @858togo
Source: Instagram @pacesetterclaims
Source: Instagram @wry999
Source: Instagram @jwadkinstulsarealestate
Source: Instagram @wetdub_vwaudi
Source: Instagram @rvosterhout
Source: Instagram @tulsa_oklahoma
Source: Instagram @mrstomservo
Source: Instagram @iliasabawi
Source: Instagram @sathiyamusic
Source: Instagram @rhysfunk