Just a couple of weeks ago the Head of Marketing from a finance startup made an effort to have me boost SEO with paid ads! Imagine how that tactic will play along. The CMO from the same multi-million business did not look any better. He could not comprehend how we optimize the landing pages and boost the traffic. No surprise to me that marketers at that level have no clue about SEO
Ted Politidis, SEO Expert and Coach; Ranks in many regions in USA, the UK, Canada, and Australia for SEO terms; Masters Degree; 10+ years in Digital Marketing; Google Certified Partner; SEO Certified by the University of California, Davis.
Most people dealing with the search channel have superficial knowledge as the above two. When people lack optimization experience, confuse the organic traffic with paid, and buy spam services, what else to expect? I said, better spend your money on ads than understand and work consistently for evergreen traffic. Developers, on the other hand, sell SEO-friendly websites and when the client has no leads, I have to transform it into a Google compliant, albeit initially advertised as such. You see coding errors or lack of understanding breaks my SEO. There are a lot of ignorant people (marketers, developers, link builders) messing up with website health. Do not let them. Let me make one thing clear: A problematic page does not have the potential to reach the first page until you fix all the issues.
Your Cincinnati SEO Expert will boost the traffic, and protect you from failing spammy marketing. First I audit the site to eliminate technical and content issues that block the SEO. Then I check the speed, redirects, metadata, backlink profile. The content audit reviews the site structure, conversion elements, page performance, maps the keywords to pages, etc. The organic channel has individual performance and growth characteristics, traffic sources, audience behavior, and ROI. Most of the advertised ″experts″ will break the client website. Why not working with a professional who ranks in many US locations, has a clear understanding of spam, and discovers opportunities to bring you growth. What I mean by growth is more page views, clicks, and conversions. My goal is to position your pages on the first page, so the Cincinnati residents visit you instead of your competitors. I center my work on page content, technical improvements, and brand visibility in industry blogs, professional networks, etc. The best result would increase the conversions to generate revenue. The branding will build customer trust and limit the marketing options for the competition. I am interested in the following metrics: clicks, conversions, content relevancy, high rankings, brand visibility, and customer trust. My marketing works with all devices and platforms, i.e., desktop, mobile (phones/tablets), voice search, YouTube, Google Maps, etc.
I will talk about what I do as there are differences between the SEO consultants. I use content (White-hat method) to generate traffic. What I do is make the texts more fit to my target-group (Cincinnati residents) and visible to them when they look for a solution or product, when they are in the Google Maps, watch videos on YouTube. Finding out what the customers need is an essential step to creating successful campaigns. Another critical step is to pick the best time for customer reach, which is when they make a purchase decision. About SEO metrics, I track the traffic flows as a result of optimal positioning and content outreach campaigns. With a healthy website (no SEO issues) I dominate the queries and generate massive visits. I provide value to clients by using White-hat tactics strictly. My tactics depend on top-notch content, well-structured content, no outsourcing, and spam elimination. All the above metrics/tactics raise the overall quality of the client domain and make the first page rankings a reality. When I have accomplished all the items in my checklist, my client sees cheap, evergreen, and targeted flows. Search engine optimization will become the primary digital channel with massive visits following up to 200% increase in the first trimester.
You may expect targeted traffic that generates more leads. When you run paid ads, your bids provoke the reaction from your competitors, and you both end up with higher costs. With social media campaigns, you have to compromise with low ROI. SEO is not like that. It is cheap and outperforms all digital sources except the email marketing regarding the costs. It also benefits the direct channel due to the increased brand messaging. Your in-house team will need consulting to get a grip what they need to do to exploit the full power of SEO. Then it is critical to disinfect the domain from past spammy history or competitor actions that can break the site or remove it from the Google index. A marketer who does not comprehend how to do Google can cause extensive damage and break the SEO. You could recover from some damage, or else you will need to abandon the domain and start from scratch.
Why is the SEO channel so demanding to grow? Google provides the +90% of traffic and likes to stay this way. With a variety of products they do frequent updates, test and introduce new features all the time. It is critical for their business to align their engine with their advertising program. With the adjustments they target to offering the best user experience, minimize the server resources, provide search results relevant to the queries, and wipe out spam. Just to get an idea, the latest update rolled out just a couple of weeks ago. It was a core algorithm update and a broad one, together with some content quality tweaks. This time the new thing was that Google says there is no recovery option for sites that lost rankings with no quality content!
Google continuously raises the stakes for marketers and calls for experience, testing, and hard work. It is of no surprise that most of the consultants do not get into the trouble of working hard. Instead, SEO professionals and agencies stick to old tactics (automation and spam), looking to minimize costs by outsourcing work to cheap providers. Google has all the tools to know what is going on. Their patents work with pattern identification detecting the spam tactics that could compromise their search products. Google eliminates the spam with different types of penalties and algorithm updates that hit millions of pages, remove pages and domains from the search index.
Penalties is a Google thing as Bing, Yandex, Baidu, and Yahoo offer little traffic and no regular updates. However, given the improvements from Google, the way I do SEO has not changed. I keep up with the changes, follow the suggestions, never outsource work to external providers, so I can protect my clients from risks and deliver best results. I like to be proud of my work and give value to clients. On the other hand, some agencies compromise the work quality to reduce costs. They outsource work to smaller firms and freelancers despite the low-quality services (check the article on the outsourcing stats). Google tries to fight spam with machine-generated penalties and no prior warning to webmasters. They match toxic backlink profiles with over-optimization schemes and hit severely with site-wide penalties with almost no recovery option. The clients discover the damage when it is too late. The spammers blame Google for penalizing webmasters and will not want to take the blame.
All the latest technologies pose new challenges to the marketers. If you want to run mobile marketing campaigns, you will need to take into account the device funnel characteristics, metrics and optimization requirements. Let us see what we have so far:
Voice search opens up opportunities as all systems offer a type of Search Assistant. Here is the list:
Voice search and all the new products create new niches and customer segments. As a marketer, I should be able to reach those segments. For starters, it would be wise to offer mobile-friendly pages. Google already gives priority to crawling the mobile versions of pages and the result for desktop systems might be making them obsolete. Thinking about the residents of Cincinnati you need not forget the new parameters. It should be possible to reach the mobile searchers offering them solutions or products. With a mobile page version, you could enter a market not yet saturated by your competitors.
Eliminate all issues blocking your SEO by hiring me. Here are the ways I can help you achieve that: I will find out how the search consumer behaves. I will then define the reach to consumers with content. I will build the best website structure with landing pages to funnel the visits. I will make your site the dominant player in the relevant search niche. I may add a few ways to facilitate the growth, i.e., Google Maps, Social Media, or Video Marketing could generate more traffic and help the SEO. The goal is to make your customers find and contact you. As an example, I could use the Google Maps listing to show your business to a searcher going through the local firms. I could drive more traffic to the landing pages using a couple of videos that I have positioned in prominent places in YouTube (note there is a search utility in YT that works similar but not identical to organic search). I could also run some Social Media campaigns to raise brand awareness. When you expose the brand to a broader audience, you could drive their purchasing choices and limit the competition.
I will need some help when I draft my approach, i.e., when I study the competition and the topics. I will then prepare the landing pages I need, schedule the actions, define budget and expectations. To this end, any available insights can assist, i.e., from the site analytics, visitors, conversions, channels, keywords, referrals. Note that I could optimize any property outside the website, i.e., videos, product listings, external landing pages, etc.
My SEO audit will determine how to handle the opportunities, content ideation, landing pages, marketing steps, traffic potential, performance, targets (MoM, YoY), and budget. My goal is to drive lead generation with optimized content (White-hat approach).
I consider it the number one SEO tool as it is White-hat and generates engagement. It is the safest way to augment rankings and boost traffic. Building backlinks is a questionable tactic that could swallow your website due to over-optimization and spam flags. If you create contextual backlinks within HQ content, you have topic relevancy that Google likes so much. The misuse of texts leads to Article Marketing, which is a no-value, spam tactic that Google slaps. My strategy is the opposite thing that enhances the content instead of overdoing it. I study the opportunities, create only a few optimized articles, and display them to interested readers. My material offers i) Quality metrics that help conversions; ii) Relevant backlinks; iii) Branding.
1) Create more traffic and clicks from SEO. 2) Produce relevant content. 3) Funnel traffic to landing pages. 4) Comprehend search behavior in SERPs and on landing pages. 5) Create engagement. 6) Optimize conversions. 7) Add some branding.
My work is White-hat and does not relate to spam. As I am confident of my work, I have no concern about spamming a client. I follow all Google updates and do not outsource work to other agencies/freelancers. I believe in providing value to the client, so I keep all work in-house. My clients will then appreciate the spam-proof website that does not break.
Search Engine Optimization, Landing Page Optimization, Google Ads (Paid Search), Social Media Marketing, Mobile Marketing, YouTube Marketing (Video Optimization), and Negative SEO Monitoring.
I suggest working on a retainer for best results. It is suitable for startups or established websites. Run SEO for six months, and extend if it makes sense to your business. When you have a page with no penalties or technical issues you will measure the ROI possibly from the third month.
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