Ted Politidis, SEO Expert and Coach; Ranks in many regions in USA, the UK, Canada, and Australia for SEO terms; Masters Degree; 10+ years in Digital Marketing; Google Certified Partner; SEO Certified by the University of California, Davis.
Note that people working on SEO are not always proficient. I had a meeting the other day with a FinTech team (million-dollar business) and listened to their Head of Marketing told me that she could boost SEO with ads, whereas the CMO could not figure out what is wrong with the search engines. It is no news to me that their metrics drop to -42% growth MoM. In another instance, a multi-million Finance firm having an in-house SEO manager was dragging its feet with 4% search performance YoY.
Well, programmers do not show a deep understanding of SEO either as they advertise websites as SEO-friendly. The truth is that every site, be it custom or commercial build, is not compliant with Google policies and will need improvements to perform as expected. I will say this: Do not expect to find your page on the Google first page if it has SEO, so no traffic nor any leads.
Hire me as your Consultant who will protect you from failing marketing. My work starts on-site with an audit to narrow down technical and content blockers that reduce the page performance. I have a checklist of variables like website speed, redirects, metadata, backlinks, content structure, keyword mapping, CTAs, conversion metrics. Note that organic search is SEO has unique properties, needs, traffic sources, audiences, and ROI but most of the consultants in the market will disrupt growth with spammy tactics. I recommend working with a consultant who ranks in many US locations and can deliver more page visits, clicks, conversions. When you have prominent listings, then you measure a significant change in your stats. Now, the Albuquerque residents will click through your pages skipping your competitors, so you generate revenue. I plan to optimize the website content structure, eliminate any technical blockers, grow the brand visibility, maximize conversions as this step creates revenue. With the business name visible (branding), you build customer trust (SEO will also benefit the Direct channel with branded searches). Important metrics to track metrics are clicks, conversions, content relevancy, rankings. My work suits all devices/platforms, i.e., desktop, mobile (phones/tablets), voice search, YouTube, Google Maps, etc.
Each SEO consultant will display a different tactic, but there are a few ways to compare the work. You may check: a) if the consultant breaks a client website; b) if he delivers spam backlinks - check the backlink profile; c) if he has ranked a client for competitive keywords; d) if the results are permanent following an update, etc. I know that the checks require expertise and time, but there is no other way to verify the proficiency. Now, I share some tactics as there but a few out there, but my work bases in the strategic overview, quality standards, no outsourcing client work, the right time and intensity when releasing a campaign, and more details.
My strategy uses content for traffic generation (a White-hat method that has nothing to do with over-optimization like Article Marketing). I customize the material to fit the readers, in this case, the Albuquerque residents, then use online platforms like Google search, Google Maps, YouTube, industry sites, social networks, etc. to promote my content. The material fulfills quality criteria as in maximum readability, engagement, and conversion optimization. I pick the most favorable time for my outreach when ready to make a buying decision. It is always good to have a clean, spam-proof website because you can see fast results, dominate the searches and get massive traffic. My contribution comes with top-notch, engaging content, well-structured pages, and all work in-house (no outsourcing, will explain below). With the above qualities, you can make it to the first page for competitive terms. Search engine optimization can surpass all other traffic sources and rise to 200% during the first three months.
Performance: You will benefit from the targeted traffic that generates more leads. The thing with paid advertising is that your bids stir a reaction from competitors leading all of you to higher spending. SEO is hard to grow for the average marketer, and if your competitors do not have a top-notch Consultant, you will have more chances to rank. You will also spend less as SEO is much cheaper than sustaining a paid budget. When it comes to social media, it is not worth measuring the ROI with this low-performing channel. On the contrary, SEO could crush all digital channels both in visits and costs, plus the branded searches will show up in your direct channel (find it in your Google Analytics under Acquisition / Channels). Branded searches are the ones happening when someone types in your domain or brand.
Expertise: Your in-house team (if you have one) will get the support they need SEO-wise. With so many marketers out there neglecting safety and causing damage to pages you may recover or burn down your site. Burning a website means you have to abandon the domain and start from scratch with a new web address. As my specialization is in web spam, I could remove every toxic backlink that risks your rankings. I would also suggest building more pages - as a backup to reduce risks - and crush the competitors with more pages ranking.
Search Quality: Search Engine Optimization is an advanced profession and demands commitment and in-depth knowledge. Google makes things hard for marketers, releasing search products - paid advertising is one -, tweaking them with updates, all the time introducing new features. Since Google is our number one source of traffic, we have to comply with its spam policies, and it makes sense. Google likes to offer the best search products, minimize its server resources, and drop all spam. Just to give an idea of how many Google updates I monitor, it will suffice to say the latest release the last week of March 2018. It was a critical improvement, the Mobile-first Index, read below for more info. It was the second in March with the first being a tweak to the core algorithm and content quality improvements. The above update show Google saying (see image below) that without quality a website cannot recover!
High-standards: Google raises the bar for SEO Consultants putting them into a lot of stress with testing what works and what does not. Google has mechanisms to detect the degree of automation and spam backlinks. The SEO marketers are prone to automating and outsourcing work to cheaper agencies and freelancers. Despite all the changes, the SEO Services providers will break a site in no time. They go ahead and blast the client page with spam. Either they think that Google is ignorant or they do not care. Google has all the data and tools to detect spam, after all, it is their search products. They have various options: page by page penalty, site-wide penalty, algorithm update impacting millions of pages, manual actions. Believe me; They do know everything.
Outsourcing risks: Google updates come in hundreds each year. You will not find the same pressure in Bing, Yandex, Baidu, and Yahoo, but who cares since they provide so little traffic. I will surprise you by saying that despite all the updates, I find it now easier to work the SEO than before. Growing numbers of spam marketers go out of business with every update, and since I am confident of my strategy, I find it awesome having fewer competitors. I could say that even in competitive niches they do not stand a chance competing against my tactics. Why such a bold statement? Because I keep current with what Google changes, even predict and adjust approach beforehand; I build the best landing pages out there; I keep all client work in-house. The latter is a significant drawback for my competitors as agencies look to reducing costs by outsourcing client work, thus compromising work quality (they benefit me by doing that). Read the stats in this article on Outsourcing. I know that Google will eventually discover all spammers and they will clean the way for my clients.
Generally yes, but it depends on your niche. Mobile marketing requires experience on how to optimize the mobile funnel. Let us give a quick look at the new technologies we have today:
Voice Search presents a new marketing challenge with many Search Assistants hitting the market:
With an array of new niches and customer segments, marketers need new strategies and tools. The first step for you should be to offer mobile-friendly pages. Google announced that it prefers to crawl these versions first. Your Albuquerque customers are on the go, what better way to target them?
Search Engine Optimization, Landing Page Optimization, Google Ads (Paid Search), Social Media Marketing, Mobile Marketing, YouTube Marketing (Video Optimization), Negative SEO Monitoring.
Let me remove the SEO blockers and reclaim your traffic. I will follow an approach promoting optimized content, perfectly safe method. Having best website structure can help funneling traffic to landing pages and increase conversions. With your pages ranking high in SERPs, the Albuquerqueans will see your page instead of your competitors. My strategy includes optimizing for Google Maps, Social Media, and Video Marketing as additional channels to maximize visibility. Let me give a couple of examples: When a searcher goes through the Albuquerque Google Maps listings, he receives automated suggestions from nearby businesses. When a viewer drops on YouTube to watch videos, your content will be there among the first results. When people log in to their social accounts, they will read your posts influencing their buying decisions.
I follow a series of steps starting with an SEO audit, then research content ideas, build landing pages, set targets, and budget, schedule actions, track metrics (MoM, YoY). I generate leads with targeted content (White-hat approach). There is no restriction to what type of property I could optimize, i.e., on-site, off-site, videos, product listings, landing pages, etc.
My number one SEO tool is Content. It is White-hat, will never break the client site and generates engagement. Backlinks are too risky, their ROI questionable, and Google may punish the site for over-optimization. I prefer not risking an online business. Automating the content distribution into bulk, quantitative campaigns (Article Marketing) is a no-value, spam method according to Google. Doing guest posting is also condemned by the Google Spam Team. When you have a few optimized posts, you can create engagement, topic relevancy, and it is the safest way to boosting rankings. The best backlinks originate from top-notch content.
I work with spam-proof, White-hat tactics. Since I do not generate spam, I am confident of the work that brings value to my client. I follow the updates and do all the work in-house (no outsourcing). I know that spam has no chance here and my client website will never break.
I suggest working with a retainer for six months, then extend if you see ROI. It is the best way to grow small businesses, Start-ups or established businesses. A website with no SEO blockers (penalties or technical issues) usually sees the ROI from the third month.
I optimize web pages in the state of New Mexico and the cities of Albuquerque -- Las Cruces -- Rio Rancho -- Roswell -- Santa Fe.
Source: Instagram @runtillyableed
Source: Instagram @sidewalksofburque
Source: Instagram @albukirkybbq
Source: Instagram @mattythor
Source: Instagram @rubysdaydreaming
Source: Instagram @rjrdigital
Source: Instagram @romonam1120
Source: Instagram @nob_hill_abq
Source: Instagram @dangerous.jay
Source: Instagram @karla.jm95
Source: Instagram @brianjohnson555
Source: Instagram @didsodidnot