Ted Politidis, SEO Expert and Coach; Ranks in many regions in USA, the UK, Canada, and Australia for SEO terms; Masters Degree; 10+ years in Digital Marketing; Google Certified Partner; SEO Certified by the University of California, Davis.
Let me start first, clearing that there are no hidden secrets in SEO. You can grow your page relatively simple if you adopt modern techniques. However, if your consultant or your internal team do not follow the basic rules, SEO can be a massive problem for an online business. When, for example, I have a Head of Marketing from a million-dollar finance Start-up) explaining to me how she can boost SEO with paid ads, I am not surprised seeing their stats dropping at -42% MoM. Or, when I find programmers selling SEO-friendly websites that need tons of fixes, so they become Google-compliant. Many misconceptions and marketing errors break the SEO performance.
I am the SEO Consultant who can grow the search channel. Let me explain how I do that. First, I run an audit to pull any technical and content blockers that impact the performance. I analyze parameters like website speed, redirects, metadata, backlinks, content structure, keyword mapping, CTAs, conversion metrics. I then follow up with traffic sources, audience research, and ROI appraisal.
It is easy to disrupt SEO by failing marketing and spammy actions. Work instead with an SEO specialist who ranks in many US locations and delivers rankings, clicks, and conversions. I start by achieving the best positions for your pages, so visitors from Montana visit your site instead of the competitors. I build the best landing pages, so you enjoy maximum visibility and conversions. I optimize for branded searches (read below) that increase customer trust. My strategy fits with all devices/platforms, i.e., desktop, mobile (phones/tablets), voice search, YouTube, Google Maps, etc.
I count more than ten years in the search industry, and I have seen different tactics into play. If you want to check the work of an SEO consultant you need to find out if they:
I am suggesting here tasks that require significant experience. It is essential to understand that if you have no way to assess the work quality you are maybe spending money to buy spam services. A consultant may not disclose the client results fearing that a competitor might harm their pages. If this is the case, you may match the work of the consultant with any good rankings.
My work method has content as a mean to generate leads. It is a White-hat technique that does not relate to over-optimization activities, i.e., Guest Posting, Article Marketing, Backlink blasts. I do my research into your Montana niche, then I optimize your content and promote it to platforms like Google search, Google Maps, YouTube, industry sites, social networks, etc. My content meets quality criteria such as readability, engagement, conversion optimization. I tend to pick the best time when readers are prone to making a buying decision. If your website has no spam history, I could dominate the searches and provide massive traffic. I work with top-notch, engaging content, well-structured pages, do the client work in-house (no outsourcing, read below).
Performance: You gain more leads if you achieve targeted traffic. SEO will crush any digital channel looking at traffic flows or costs. If you do advertising, you bid for higher ad positions but the competitors react, and all of you spend more than expected. SEO is cheaper than ads and provides massive traffic (ads cannot do that). Social media campaigns offer no ROI, so I suggest to use them only for some branding. If a search consultant tells you otherwise, I say they have never run SEO campaigns, so it makes sense to them suggesting costly automated solutions. SEO will also provide branded searches that fall into the direct bucket (check Google Analytics under Acquisition / Channels). Branded searches are the ones when searchers type the domain or brand name in their browsers.
Expertise: An SEO consultant who ranks in many US locations, can transfer valuable know-how to your in-house team (if you have one). He can also protect you from spammy marketers that result to abandon the domain and start from scratch. After running spam audits for ten years, I could help you reclaim your lost traffic.
Ethics: The search marketers need to have a higher sense of ethics. Search Engine Optimization is not for everyone. The data proves that the search consultants ignore basic rules or use unethical tactics. It is good to note that not everyone who advertises SEO services is a real search specialist. Search spam is against Google policies, and they handle it with severe penalties and throwing people out of business. In March 2018 we had the Mobile-first Index update (read below) and a second one, which optimized the core algorithm optimization and tweaked content quality. According to Google (image below), you cannot recover from a penalty with no quality content.
The current state of Search: Google has advanced tools (pattern identification) in place to detect all types of spam. In the same time, withholds information about what works now and what is risky to do. Agencies, freelancers, and their providers (client outsourcing) automate their services and produce tons of search spam. When you sign in for an account, they go ahead and blast your page with loads of spam. Eventually, you will have to abandon it because Google finds out and brakes your web page, so you have to start from scratch. Google protects its search products and revenue, so when they find spam, they hit it with site-wide (domain) penalties, de-indexing actions, or release algorithm updates impacting millions of pages.
Here are the reasons why my work is different from spam providers or failing marketers:
Today we have the following factors revolutionizing mobile search:
Specifically, in Voice Search we have now an array of Search Assistants:
Search Engine Optimization, Landing Page Optimization, Google Ads (Paid Search), Social Media Marketing, Mobile Marketing, YouTube Marketing (Video Optimization), Negative SEO Monitoring. I am also offering Video SEO, Mobile SEO, Travel SEO, Legal SEO, Medical SEO.
I will spare all SEO blockers and reclaim your traffic. I work with optimized content, which is a 100% safe approach to grow the SEO channel. I will build the best landing pages to funnel visits and generate leads. I use Google Maps, Social Media, and Video optimization to get hold of massive flows. When you have a listing on Google Maps listing, the Montana searchers will get suggestions from nearby businesses. When they follow YouTube, your videos are amongst the top results. When they log in to social accounts, your content shows up and impact their buying decisions.
I start with the SEO audit to list the required technical fixes, research content ideas, build landing pages, set targets and costs, schedule activities, follow metrics (MoM, YoY). There is no limitation to the forms of content I could optimize, i.e., on-site, off-site, videos, product listings, landing pages, etc.
I employ content to grow the SEO traffic. It is the most effective technique, it is safe, and generates engagement. I create reader engagement with only a few articles, boosting rankings, and building the best backlinks you could find. I do not use content automation (Article Marketing) as it is spam. Guest posting is also spam. Working for the sake of backlinks you get no ROI, and it triggers spam flags.
My SEO techniques are White-hat (read above) and will protect you from search spam. I bring value to the client because I have a killer SEO strategy and do all client work in-house (no outsourcing).
Hire me with a six months retainer. Feel free to extend if you see the ROI. Competitive niches require working from 6-12 months. After the initial period, I suggest keeping the retainer to enjoy impressive growth (like a maintenance contract).
I optimize web pages in the state of Montana and the cities of Anaconda -- Butte.
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