Ted Politidis, SEO Expert and Coach; Ranks in many regions in USA, the UK, Canada, and Australia for SEO terms; Masters Degree; 10+ years in Digital Marketing; Google Certified Partner; SEO Certified by the University of California, Davis.
My first statement here will be the following: There are no hidden secrets to SEO. Any page has capabilities to grow its traffic if the approach is efficient. However, if the internal team or the external agency have problems following basic SEO rules, then you could disrupt your online business. Here are two cases: The first one is a Head of Marketing (million-dollar finance Start-up) describing to me how to boost SEO with paid ads. Can you do that? No, sir. No surprise then that they drop at -42% rate MoM. The second case, developers who sell SEO-friendly websites that fail to comply with Google policies and need a ton of fixes. These two cases and more below show the confusion and lack of knowledge that break the SEO performance.
I am the Mississippi SEO Consultant with an effective strategy to grow the channel. Let me give you a couple of ways to achieve the goal. First, I do an audit to extract the technical and content blockers that impact the page performance. In my inspection, I analyze variables like website speed, redirects, metadata, backlinks, content structure, keyword mapping, CTAs, conversion metrics. I then study traffic sources, audience segments, and expected ROI.
You have no idea how easy it is to disrupt SEO when you encounter failing marketers or spam providers. It is best to hire this Mississippi SEO Specialist who ranks in many US locations and delivers rankings, clicks, and conversions. I start listing your pages in the best positions, so searchers from Mississippi click your pages instead of your competitors. One strong point is some of the best landing pages in the market. My strategy fits all devices/platforms, i.e., desktop, mobile (phones/tablets), voice search, YouTube, Google Maps, etc.
I offer more than ten years experience in the search industry and website quality standards. When someone asks me for advice, I always say check the work before you buy services or hire an SEO specialist. Check if they:
I am aware that the above tasks fall into advanced SEO knowledge. I mention them because I believe you should have a way to evaluate the work before throwing money into buying spam services. You could match the work of a consultant with the results of a client in your niche if they are reluctant to disclose their clients. Accept the reason that revealing the client portfolio may harm the current clients (competitors might get nasty). There is always the way to check one′s work.
My strategy works with content as it is a White-hat technique. There is no need to over-do it with over-optimization methods, i.e., Guest Posting, Article Marketing, or blast with backlinks. I use my content on Google search, Google Maps, YouTube, industry sites, social networks, etc. I follow quality criteria such as readability, engagement, conversion optimization. A web page without spam is capable of dominating the niche searches and deliver massive traffic.
Performance: Targeted traffic can drive lead generation. SEO crushes any digital channel either you look into clicks or spending. Paid advertising is not sustainable. Bidding for higher placements cause a competitor reaction, practically a vicious circle as the bids raise the expenditure. SEO has limited competition because businesses cannot exploit it to the fullest. Thus the costs are lower, and the traffic can be massive. Social media generates no revenue; it is only good for branding. If someone tells you otherwise, it is because they were not lucky in doing SEO or it is unknown to them (they are into automation and high budgets). SEO benefits the direct channel with branded searches (the attribution falls into the Direct; check Google Analytics under Acquisition / Channels).
Expertise: An SEO consultant who ranks in many US locations, can bring invaluable knowledge to your internal teams (if you have any). A specialist of the kind will keep spammy marketing off your site as the opposite will break it, and you will need a new domain. I run quality audits and build traffic for more than ten years.
Ethics: Now I am getting into the details. Search Engine Optimization is not a push-button platform. Besides knowledge, It requires a sense of ethics not to produce spam. The data shows that search consultants ignore basic SEO rules and use unethical methods. Not everyone out there who advertises SEO services is a search professional; they are salesmen. Google does not react well if it finds that someone violates its spam policies and goes against its search products. The reaction can throw people out of business. In March 2018 I recorded the Mobile-first Index update (read below) and a second one, with core algorithm optimization and content quality tweaks. Now Google (image below) says that there is no chance to recover from a penalty with no quality content.
The state of Search industry: Google has an array of tools (pattern identification) to discover the search spam. Its policy is to keep private details of the changes so you never know what works now and you may damage a domain. Agencies and freelancers automate services and produce tons of spam. When clients sign in, they go ahead and blast the site with loads of spam. They will never say that they do precisely that, but that is the ugly truth. Sooner or later, Google finds out that a site violates its policies and there goes the business. You have to understand that Google (Alphabet Inc.) is a private company with search products, stakeholders, and revenue, so they will never tolerate spam. The reaction can be in the form of site-wide (domain) penalties, de-indexing actions, or algorithm updates impacting millions of pages.
Here are the reasons why I am not doing things the way spammers do:
The following changes shift the mobile search:
Voice Search grows with an array of Search Assistants:
Search Engine Optimization, Landing Page Optimization, Google Ads (Paid Search), Social Media Marketing, Mobile Marketing, YouTube Marketing (Video Optimization), Negative SEO Monitoring. I am also offering Video SEO, Mobile SEO, Travel SEO, Legal SEO, Medical SEO.
I will tear down the SEO blockers and restore your traffic. I will use optimized content, a 100% safe approach. I will produce the best landing pages in Mississippi to funnel visits and generate leads. I use Google Maps, Social Media, and Video optimization to augment visits (no artificial boost, also White-hat). I will give you a taste of how my approach works. For instance when you have a listing in Google Maps people with their phones around Mississippi will receive suggestions from nearby businesses. When they use YouTube, your videos ranking amongst the top results help build traffic.
My SEO audit delineates the required technical fixes, content ideas, landing pages, targets and costs, activities, metrics to track (MoM, YoY). There is no limitation to the forms of content I could optimize, i.e., on-site, off-site, videos, product listings, landing pages, etc.
Content is a super tool to grow the organic traffic. It is safe and facilitates conversions. I start with a few articles to boost rankings and build the best backlinks you could find on the market. I do not do any content automation (Article Marketing), because it is spam. Guest posting is also spam and spotted by Google as such.
My SEO tactics are White-hat and keep your site clean of any spam. I have a killer SEO strategy following a content approach and no outsourcing.
Hire me with a six months retainer. Feel free to extend if you see the ROI. In competitive niches, I will need 12-24 months. If your site has a spam history, then I stretch the above period because Google will need time to review the new profile.
I optimize web pages in the state of Mississippi and the cities of Biloxi -- Greenville -- Gulfport -- Hattiesburg -- Jackson -- Meridian -- Southaven -- Tupelo -- Vicksburg.
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