Do you have the best landing page in Detroit? Are you getting enough SEO traffic or there is more you can do? Read carefully below. I am the Detroit SEO Expert who repairs your organic traffic. I rank in many US locations for competitive terms, and I have a proven White-hat strategy to secure higher rankings.
I have no hidden secrets. My SEO is simple SEO because I know what I am doing. It can go south when marketers ignore basic stuff. To give you an idea, a Head of Marketing was describing to me how to boost SEO with paid ads. I guess the statement justifies their Start-up dropping at -42% MoM. Another example is coders who advertise SEO-friendly web pages. Have you ever met a programmer who knows SEO? I did not as I need to fix all kinds of errors that block SEO performance.
I am the consultant who will grow the channel. Let me explain how. I always start with the audit to raise any technical and content blockers that impact search performance. I look into website speed, redirects, metadata, backlinks, content structure, keyword mapping, CTAs, conversion metrics. I then research traffic sources, audiences, and project the ROI. I will protect you from failing marketers by skipping spammy tactics that only disrupt SEO. It is best to have a professional who ranks in many US locations and can deliver: rankings, clicks, and conversions. If you make it to the first page, people in Detroit will click through skipping the competitors. I follow a plan that builds the best structure, fixes content or technical issues, maximizes visibility and conversions. I also work for branded searches (read below) to augment customer trust. My way of working fits all devices/platforms, i.e., desktop, mobile (phones/tablets), voice search, YouTube, Google Maps, etc.
I have seen many different tactics the last decade. A client could assess the work of SEO consultants by checking if they:
One needs significant experience to run an audit like that, I know, but there is no other way. It is essential to verify the quality of work before losing business from spam services. Some consultants will not disclose their clients from fear that a competitor might harm their sites, and I respect that. In those cases, you could check one competitor site matching it with the work of his consultant.
The work approach I have uses content for lead generation. I prefer it because it is White-hat and has nothing to do with over-optimization activities, i.e., Guest Posting, Article Marketing, Backlinks blasts. I research the Detroit niche, prepare the content and promote it to platforms like Google search, Google Maps, YouTube, industry sites, social networks, etc. The material I use passes criteria for readability, engagement, conversion optimization. I pick the best time for my releases when my readers will likely make a buying decision. When I have a web page without no spam history, I dominate the searches and provide massive traffic. Bottom line my offer is top-notch, engaging content, well-structured pages, in-house processing of client work (no outsourcing, read the why below).
Performance: You need targeted traffic to have more leads. To give you an idea what SEO can do for you when you run ads you bid for higher positions with the competitors fighting back, and the money is never enough. SEO will get you massive traffic, cheaper than ads. If you run social media campaigns, you will have no ROI. A good SEO specialist could crush all digital channels looking at the traffic flows or the costs. All those people who suggest otherwise it is because they cannot run SEO and they like getting easy money with automated solutions. When you see branded visits falling into the direct bucket (check Google Analytics under Acquisition / Channels) it is because SEO creates the searches with false attribution into the direct channel. Branded searches originate when someone opens the browser and types in the domain or brand.
Expertise: Hire an SEO consultant to transfer precious knowledge to your in-house team (if you have one). I will protect you from burning the online business with spammy backlinks that cause to abandon the domain and start from scratch. During my ten years in cleaning spam, I have reclaimed rankings for different setups, i.e., business size, niche, location, or language.
Ethical SEO: Is Search Engine Optimization for every marketer? The answer is no. The facts show that marketers like fast results or do not have a clue about SEO, so they use unethical tactics. I will never list everyone out there who advertises SEO services as a search professional. The reality is that only a handful of them have a clue about SEO. Google raises the bar for people dealing with the search industry with new search products and engine tweaks. Google is the number one source of traffic so all stakeholders should comply with its guidelines. Myself, I monitor hundreds of Google tweaks per year. The last Google update, the Mobile-first Index (read below), happened in March 2018. Its predecessor was a core algorithm optimization and content quality changes. Google in the statement below (image) says that if they hit your page, you cannot recover with no quality content. I said it above that SEO is too advanced for ordinary marketers.
Status of Search Industry: Google withholds information about what are the changes and leaves webmasters and marketers with no clue what works now and what is dangerous for their sites. Google has built mechanisms to detect spam (pattern identification). All those agencies, freelancers, service providers (outsourcing) who automate services, produce tons of search spam. The tactic is this one: when they sign a new contract they will go ahead and blast the client page with loads of spam, or they will outsource the client work with same processes. The poor client site cannot stand so much spam, and it breaks (actually Google finds the spam and brakes it) so the client has to start with a new site, or he is out of business. You see, Google has an obligation to its shareholders to protect their search products and revenue, so it collects data and when it deems fit, releases site-wide (domain) penalties, de-indexing actions, algorithm updates hitting millions of pages.
Outsourcing Risks: You could lose track if you do not follow the hundreds of changes. Bing, Yandex, Baidu, & Yahoo have a different mindset but who cares with so little traffic they provide? As described above, marketers blast the clients, thus lowering the stakes for White-hat pros. Even if you take a competitive niche, now competitors have no chance against my tactics. You see, I dedicate my time to follow the changes, design new methods and test what works; I build some of the best landing pages in the search industry; I manage all client work in-house (no outsourcing spam). When I see the majority of agencies outsourcing client work, I know that I have the competitive edge. Read how much outsourcing there is out there in this article on Outsourcing.
Generally yes, but it all depends on your niche. The status of mobile search today is the following:
Voice Search works with an array of Search Assistants:
Search Engine Optimization, Landing Page Optimization, Google Ads (Paid Search), Social Media Marketing, Mobile Marketing, YouTube Marketing (Video Optimization), Negative SEO Monitoring. I am also offering Video SEO, Mobile SEO, Travel SEO, Legal SEO, Medical SEO.
I will eliminate all SEO blockers and reclaim your traffic. My approach works with optimized content, which is 100% safe. I build the best content structure to funnel visits and generate leads. I use Google Maps, Social Media, and Video optimization to create massive traffic. When a potential customer browses the Detroit Google Maps listings, he receives suggestions from nearby businesses - your business too. When someone searches on YouTube, your videos rank in the top results. When they log in to social accounts, your content influences their buying decisions.
My SEO audit guides on the required technical fixes, content ideas, landing page structure, targets and costs, scheduled activities, metrics (MoM, YoY). There is no limitation to what types I optimize, i.e., on-site, off-site, videos, product listings, landing pages, etc.
Content is the best way to grow the traffic. It is safe and generates engagement. I work with a few articles to create engagement, boost rankings and build the best backlinks in the market. Content automation (Article Marketing) is a spam technique with a low-quality material. Guest posting for Google is also a spam tactic. Just working with backlinks delivers no ROI and triggers spam flags.
My SEO techniques are White-hat (read above) and protect you from search spam. I am confident of the value I bring to the client because I monitor for Google updates, and run all client work in-house (no outsourcing).
Hire me with a six months retainer then feel free to extend if you see the ROI. If your site has issues (penalties or technical), I will fix all problematic areas.
Build the best landing pages, fix SEO issues, enjoy more visibility, generate leads. Contact me below to find out more or get a quote.
I optimize web pages in the state of Michigan and the city of Detroit.
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