I check for technical and content performance blockers then review variables like website speed, redirects, metadata, backlinks, content structure, keyword mapping, CTAs, conversion metrics. My marketing strategy is to build some of the best landing pages in Maryland and promote them with more content. It works on all devices/platforms, i.e., desktop, mobile (phones/tablets), voice search, YouTube, Google Maps, etc.
Ted Politidis, SEO Expert and Coach; Ranks in many regions in USA, the UK, Canada, and Australia for SEO terms; Masters Degree; 10+ years in Digital Marketing; Google Certified Partner; SEO Certified by the University of California, Davis.
I have more than ten years experience in Search and Website Quality Standards. If you are looking for tips, read below how to check before you buy. If you need a Consultant for premium SEO services, contact me by using the buttons on this page. To stay safe when buying SEO services, you might want to check if the providers:
I generate growth with content, a full White-hat technique. I refrain from over-optimization methods like Guest Posting, Article Marketing, or backlink blasts. Platforms I work with: Google search, Google Maps, YouTube, industry sites, social networks, etc. My content passes quality criteria such as readability, engagement, conversion optimization.
Targeted traffic, leads, and conversions. Comparing clicks and costs, SEO beats out any digital channel. With advertising programs that target your pocket, i.e., Google , you pay a lot for high placements, until a competitor outbids you and again your traffic drops. SEO is manual work and cost-effective. If the optimization follows the rules it is difficult for others to outrank your pages.
Expertise: I audit and fix websites for over a decade. What best than to hire an SEO consultant who ranks in many US locations? SEO demands in-depth knowledge (few people in the industry have it nowadays). Doing all things manual is a factor that drives people away or makes it too hard for them not to break the client websites with spam. If a consultant says not to do SEO, it is because they do not understand it. If they left SEO for paid ads, it is a clear indicator that their marketing failed.
Ethics: As explained above, Search Engine Optimization is not automated. You cannot push some buttons (Google ) and generate growth. Data shows that most search marketers do not understand the consequences of violating Google policies, so they ignore the rules and use unethical tactics. The reason is that we have a lot of salespersons presenting themselves as SEO specialists.
In March 2018 alone, I recorded the Mobile-first Index update (read below), plus a core algorithm and content quality tweaks. Google now says that there is no way to recover without quality content (image below). Google has zero tolerance to spam for reasons to protect its search products. Nevertheless, agencies and freelancers will go ahead and blast the client site with loads of spam. Google will fight back de-indexing the domain and eliminate its search traffic.
Here is why I differ from spam tactics:
Mobile search is growing:
Here are the Search Assistants available in Voice Search:
Search Engine Optimization, Landing Page Optimization, Google Ads (Paid Search), Social Media Marketing, Mobile Marketing, YouTube Marketing (Video Optimization), Negative SEO Monitoring. I am also offering Video SEO, Mobile SEO, Travel SEO, Legal SEO, Medical SEO.
I will toss out all blockers and restore your SEO traffic. My optimized content will set the best landing pages in Maryland. I generate traffic with Google Maps, Social Media, and Video optimization (no artificial boost, 100% White-hat techniques). Google Maps helps when your listing shows to people on the move receiving suggestions from nearby shops. YouTube will provide more traffic when your videos rank in the top results. Social Media will generate trust to the brand (referral traffic).
The SEO audit outlines the required technical fixes, content ideas, landing pages, targets and costs, activities, metrics to track (MoM, YoY). There is no limitation to the forms of content I could optimize, i.e., on-site, off-site, videos, product listings, landing pages, etc.
The best tool for lead generation is optimized content. I boost rankings and build some of the best backlinks with a few articles. Content automation (Article Marketing) and Guest Posting are spam tactics and will not work for me (Google considers them spam).
My strategy is 100% White-hat, I do not use spammy services (outsourcing, blasts, etc.). I have a killer SEO strategy, content-driven, which crushes the competition.
The six months retainer works well for starters. Feel free to extend if you see the ROI. For competitive niches, I need at least 12 months. It takes longer if your site has spam issues and Google will need time to review the domain.
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