Think of Schema markup as a Google ranking signal. You would want it to be perfect, right?
If your schema markup has errors Google will either ignore it, block your page from search results or hit you with a penalty for search rankings manipulation. I will fix your schema markup and add more fields that give extra boost to your page and produce rich search results.
Schema types: Local business, Breadcrumbs, Video, Products, SameAs, FAQ pages, How-to, Events.
The service comes with a guarantee it will pass Google Structured Data Tester (https://search.google.com/structured-data/testing-tool/u/0/?authuser=0) and offers a 100% refund if it doesn't.
Schema markup comes in three different formats: Microdata, RDFa, and JSON-LD (my favorable). Microdata is tags that you can add to your HTML code to designate information related to content chunks. Microdata tags start with a
Instead of hand-coding WP files like header.php, singlepage.php singlepost.php, you can easily plug in a script to do the work for you. The most common markup for rich snippets in Wordpress is star ratings, product information, local business details, article information, event details, and locations. You will want to make sure all your WP pages and posts present the same data, which is not always the case with WP plugins. Here is a list with Schema Plugins: Schema (https://wordpress.org/plugins/schema/)
Schema & Structured Data for WP & AMP (https://wordpress.org/plugins/schema-and-structured-data-for-wp/). The plugin supports 33 schema types. Pulls reviews from over 75 sites.
Schema – All In One Schema Rich Snippets (https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/). The plugin supports these schema types: Review, Event, People, Product, Recipe, Software Application, Video, Articles.
WP SEO Structured Data Schema (https://wordpress.org/plugins/wp-seo-structured-data-schema/). Supports schema types: organizations, local businesses, videos, events, ratings, geo coordinates, people’s names, logos, business descriptions, working hours.
If you are unsure which schema type is better for your page, keep in mind that you could nest an article within a WebPage. Having a WebPage item on every page, you could combine it with an Article item on a specific page. Denote that the Article is the primary thing on that page with the mainEntity property.
Speakable Schema is a type of schema released by Google that gives audible answers via Google Assistant (available on smartphones and smart home devices) and Google News when users search a particular brand or event. Still in beta, can be accessed only by news publishers in the US and works with Google Home devices, it gives out a summary of the story with plans to include the whole stories in the future. It falls into the bucket of the new trend of Voice Search, and it's a way to designate content that can be served with audio assistants on smartphones and smart home devices. The logic behind it is similar to the rest of schema implementations, an algorithm evaluates the content relevance and serves it in the SERPs. News publishers can select text fragments to highlight with the speakable schema. It is best to focus on one topic with explicit digestible content to facilitate, including the answers into voice search. The content highlighted with speakable schema must fulfill some quality criteria i.e., all audiences' language, author information, publication data and contact details, verifiable facts, etc. It is too early to measure the impact of the speakable schema to organic traffic as still in beta. It will surely change the way websites get their traffic, maybe add a new channel in analytics with Voice Search. Companies need to understand and adapt fast to the latest specifications, meaning understand and predict user queries on home devices, find ways to create different content that meets the new characteristics of Voice Search.
To use marked-up emails sent to your users, you will need to register with Google. The emails should pass the Email markup Tester (https://www.google.com/webmasters/markup-tester/u/0/) and include as much data as possible. Note that Gmail removes all markup when forwarding an email. Follow the Email Sender Quality guidelines: Authenticate emails via DKIM or SPF; Match the top-level domain (TLD) of the SPF check or DKIM signature to the TLD of your From: email address; Emails must follow the Gmail Bulk Sender Guidelines; Have sent a high volume of mail from your domain (order of hundred emails a day minimum to Gmail) for a few weeks at least; A low rate of spam complaints from users. Actions should be used for transactional mail, where a high interaction rate is expected. They should not be used on promotional bulk mail. Go-To Actions: Must point to the specific page on which the action can be performed. Button labels need to show clear action to be taken and must be true to page the user is going to. Have a low failure rate and fast response for services handling Action Requests.
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