Content above-the-fold, resources outside the visitor's screen delayed. Comply with the Google Core Web Vitals metric, a ranking signal from 2021.
Fast Google Indexation, Sitemaps, Spam Backlinks, Speed Metrics, Structured Data (Schema Markup), Layout errors.
Push your business to the Top 3 Google Maps listings that show up on all devices.
Don't wait for your site to rank. Rank your videos in the YouTube top results and advertise to 1,3 billion users.
Is Website Speed a Ranking Factor?
Website speed is one of the most critical aspects of SEO performance. If your website is just too slow, you probably won't be ranking well because people abandon it quickly (high bounce rate). With page speed being a ranking signal, you need to speed up your site by optimizing your images, merging and minifying JS and CSS, removing unnecessary plugins, enabling browser caching, etc. A website that loads below 4 seconds, ideally at two seconds, is the best user-experience. On mobile devices, you have more room to optimize as pages require fewer elements, and there's also the AMP feature, but people are less tolerant of delays. Page speed affects crawling times and indexing quantities. On a slow website, you'll find fewer pages getting indexed, thus fewer rankings and traffic.