Should I Hire an All-in-one Marketing Agency?
Marketing agencies that offer all types of digital marketing will not be able to help a business with its SEO. They don't have specialization in SEO and rely on Paid search, Display Marketing, Content marketing, and other channels. I had to deal with this issue when I was working as an in-house SEO, and I was overseeing the services provided by external 'big' agencies. One so-called head of SEO was only proficient in paid search, the other head was a spammer, and it goes like this. SEO is an animal species on its own. It requires hard work, someone dedicated with lots of experience, experimentation, and a working method, three virtues very rare to find.