Which Are the SEO KPIs?
Sessions (visits), page sessions, impressions, keyword positions on the first page, CTR based on estimated position, revenue (current revenue per visit), campaign outreach referrals, conversions, direct traffic (SEO contributes at it over time with brand mentions).
Opportunities: discovery optimization (anticipating user intent), answer box positions, embed Google Ads best-performing keywords into organic campaigns, optimizing Google Ads against click fraud.
