What Are the Key SEO Metrics?
The old PageRank, Trust flow, Domain authority, Citation flow don't mean so much. Why? Because they don't put a page on the Top 10. What does? Clicks and low bounce rates, which mean that the page has interesting content and people stop to read it. Even sharing interesting content doesn't mean much to me apart from traffic. Take a page that has new content and gets a lot of shares. It will see a traffic spike, and Google will probably rank it higher for a couple of weeks if the page story is good enough. That's trending content. What happens next? The page will compete with those pages that have evergreen content and use to occupy high positions in search. Then the page will tank like the rest of them. Bottom line: don't look at the metrics. See if you can create evergreen content and the metrics will come in their own time.