What Works Today in Search?
Videos will continue to appear in the search results and drive more traffic. It's time to formulate a video SEO strategy while YouTube remains still free and is owned by Google; hence its videos show up in search results. To choose the topic or type of video does not require much effort and directly depends on your niche and your offer. Many niches on YouTube are not saturated yet, so there's plenty of room to exploit this free traffic source and the second largest search engine. Rich snippets are also a thing together with voice search, so a modern business should research and optimize the various schema types.