Content above-the-fold, resources outside the visitor's screen delayed. Comply with the Google Core Web Vitals metric, a ranking signal from 2021.
Fast Google Indexation, Sitemaps, Spam Backlinks, Speed Metrics, Structured Data (Schema Markup), Layout errors.
Push your business to the Top 3 Google Maps listings that show up on all devices.
Don't wait for your site to rank. Rank your videos in the YouTube top results and advertise to 1,3 billion users.
What Is White-hat SEO?
In principle (as Google defines it), if you try to better the rankings of a website doing anything more than optimizing on-page content, then you are manipulating the search engine results. White-hat is more of a marketing term used by grey/black-hat SEOs or salespeople. There are SEOs that are 100% white-hat but not efficient, meaning their rankings suck. If you run link-building campaigns, content marketing targeting more inbound links, even if you are optimizing too much the page copy, you are at least grey-hat. So, again, in principle, every SEO out there is manipulating the rankings. The thing is what method you use that can produce results today without getting a penalty, as there are so many factors at play and changes which likely will override in the future your current method. It would be best to stay sharp, adjust your plan following the changes, and always produce results, that's my approach.