Do I Need Long-tail Keywords?
A fundamental part of your SEO strategy should be around long-tail keywords. Don't mind the low search volume that different tools give you. The benefit of incorporating long-tail keywords into your landing pages is that they target prospects who know what they're looking for and are ready to buy; these keywords are transactional. Another benefit is that only a few competitors will ever optimize for long-tail, and most of them will do it the wrong way too! You need more targeted traffic and respond to people's answers even in complex searches as people don't use simple phrases only when they run a search.