Confirmed and unconfirmed Google updates

- My name is Ted, SEO Expert and Coach.
- I rank in many US locations for competitive terms.
- I do not outsource client work saving you from extra costs and keeping your site spam-proof.
- Masters Degree, 10+ years in Digital Marketing.
- Google Certified Partner, SEO Certified by the University of California, Davis.

Ask a Question

April 19, 2018 - Signs of an algorithm update (unconfirmed)

The monitoring tools show (below) a shuffle for the last days. Will update when I have detailed information. For the time there is only chatter.

20180419a

20180419a

20180419a

20180419a

20180419a


March 26, 2018 - Mobile-first Index (confirmed)

Google confirmed the shift from desktop to mobile-first indexing. There will be one single index that they will use for serving search results. Increasingly, they will use the mobile versions of content and leave behind the desktop versions.

mobile-first indexing


March 9, 2018 - Google Core Algo Update (confirmed)

Confirmed update of Google core ranking algorithm. It was a Broad Core Algorithm Update aiming to provide better search results (some call it The Brackets Update). There was content improvements with no ″quality″ issue as a concern. Google states nothing wrong with sites that lost rankings,

Broad Core Algorithm Update

and here is why it is hard to believe the statement: Google says: There’s no ″fix″ to websites that lost rankings.

Google Core Update March 9, 2018


March 2, 2018 - Evidence of a Google Update (unconfirmed)

Webmasters report on a possible Google Update.

Google Update March 9, 2018


February 21, 2018 - Significant Google Update in February (unconfirmed)

There were fluctuations all over the charts and no precise information about the changes.

Google Update February 21, 2018


January 23, 2018 - Minor Google Updates (unconfirmed)

Series of changes in search rankings, probably minor changes.

Google Update January 23, 2018


January 6, 2018 - Google Algo Update (unconfirmed)

According to Barry Schwarz, there were several changes to the algorithm in December. Around January 5-7 the changes involved keyword permutations, PBNs, and celebrity sites.

Google Update January 6, 2018


December 12, 2017 - Maccabees Update (confirmed)

Formerly known as Fred, the Maccabees Update brought several minor changes to the core algorithm between December 12 and 14. The name comes from Barry Schwartz of SERoundtable who named it Maccabees in recognition of Hanukkah.

Maccabees Update


September 8, 2017 - Fall Flux (unconfirmed)

Volatility and fluctuations from this date on and additional occurrences on September 18, 25, and 29, as well as October 4, 8, and 12. The update is still unconfirmed.


August 19, 2017 - Quality Update (unconfirmed)

Possibly another quality update. It affected category pages, aggressive advertising, low-quality/thin content.


July 9, 2017 - Quality Update (unconfirmed)

Apparently a minor Google quality update.


June 25, 2017 - June 25 Update (unconfirmed)

It seemed like a significant update that impacted pages ranking in Positions 6-10. The hit was mostly in the Good and Beverage industry.


May 17, 2017 - Quality Update (unconfirmed)

The update seems to target deceptive advertising, UX issues, and thin/low-quality content. Limited impact.


March 7, 2017 - Fred (confirmed)

The update took its name from Gary Illyes (Google). It was a significant algorithm update targeting low-quality content.


February 7, 2017 - February 7 Update (unconfirmed)

The unconfirmed update provoked massive volatility with higher-quality and more relevant websites gaining rankings.


February 1, 2017 - February 1 Update (unconfirmed)

Supposedly targets private blog networks (PBNs) or the marketers who do spammy link building.


January 10, 2017 - Intrusive Interstitials Update (confirmed)

The update targeted intrusive interstitials and pop-ups that affect the user experience on mobile devices.


September 23, 2016 - Penguin Update 4.0 & Core Algorithm (confirmed)

From now on the Penguin algorithm is an integrated part of the core algorithm. Penguin will be evaluating websites and links in real-time. A significant change is that Penguin devalues backlinks, instead of demoting page rankings.


June 1, 2016 - Quality Update (unconfirmed)

A content-related Quality Update began rolling out around June 1, with additional search ranking volatility on June 8, 21, and 26.


May 12, 2016 - Mobile-Friendly Update (#2) (unconfirmed)

Designed to increase the effect of the ranking signal this second update AKA Mobilegeddon 2, to the first Mobile-Friendly Update.


January 11, 2016 - Panda Core Algorithm (confirmed)

Panda is now an integral part of the core Google algorithm and no longer its separate algorithm. Panda does not act in real time.


October 26, 2015 - RankBrain (confirmed)

Google officially introduced RankBrain a machine learning algorithm that filters search results to provide users with the best answer to their query. RankBrain is now involved in all Google queries. RankBrain is the third most significant ranking signal.


July 17, 2015 - Panda Update 4.2 (#28) (confirmed)

It was a Panda refresh taking months to roll out and impact 2 to 3 percent of English queries. Its impact was difficult to assess as the update rolled out slowly.


May 3, 2015 - Quality Update (confirmed)

The Quality Update (AKA the Phantom Update) changed the core of Google core ranking algorithm. The change affected the assessment of quality signals. Most impacted were pages with content quality issues, and too many ads. Hubpages suggested that Google was somehow targeting How-To or informational sites. Marketers could see the results, but there was no confirmation of the update, so they dubbed it as the Phantom Update.


April 21, 2015 - Mobile-Friendly Update (confirmed)

The Mobile-Friendly Update (AKA Mobilegeddon) meant to boost mobile-friendly pages in search rankings and enhance the quality of on mobile devices. The update impacted all languages globally.


Sources:

  1. https://www.searchenginejournal.com/
  2. https://www.seroundtable.com/
  3. https://www.semrush.com/
  4. https://algoroo.com/

Ask a Question