I thought it would be interesting to run a mobile-friendly and speed test on Google News (US edition) given the opportunity of writing a post on Accelerated Mobile Pages introduced in Google News.

 

I mean, if Google is pushing us all into optimizing all our properties, it makes sense to assume their products lead the way, right?

For the purpose, I used a Google tool that runs the mobile-friendly test and at the same time checks the speed of the site: https://testmysite.thinkwithgoogle.com/

Well, the results of the trial were unexpected. The site is mobile-friendly but is not fast enough for mobile devices.

 

It looks like your site could use improvement

Bad face for Google!

 

mobile test results

 

It tops up in mobile-friendliness, as expected since Google invests for two years now in offering content and services to mobile users.

 

mobile friendly test

 

The Google tool says that Google News:

..is slow on laptop and desktop devices. In today's world, people expect an instantaneous response -- any delay can cause them to click to another site.

I could not agree more with Google, so good luck with fixing that.

 

mobile speed

 

Now, how fast is on mobile phones? Google News is not doing well at all.

Nearly half of the visitors will leave a mobile site if the pages don't load within 3 seconds.

 

mobile speed test

 

 

 

 

Update May 15, 2020

Despite the introduction of AMP and preaching about mobile-friendly, fast websites, Google News performs even worse today on both mobile and desktop devices. Mobile 50/100, First contentful paint 3.8 sec., Desktop 71/100.

 

 

 

Google News mobile

 

 

 

Google News desktop

 

 

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Article Author

 

Ted Politidis

Ted Politidis

Advanced landing pages with fully automated conversion funnels. Start with your email.

 

 

 

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