What Are Personalized Results?
Search engines tailor search results and content according to your search history, browser history, and clicks just like the social networks do with your content feed. Google records your past search history if you're authenticated as a Google user. Chrome records the clicks you do while searching for answers and the content you view. Now that you're aware of the data they collect for each user, you can create content grouped by target-audiences, get quality traffic, and optimize conversions. The bottom line is you have more traffic channels to exploit and more opportunities to surface your content.