Content above-the-fold, resources outside the visitor's screen delayed. Comply with the Google Core Web Vitals metric, a ranking signal from 2021.
Fast Google Indexation, Sitemaps, Spam Backlinks, Speed Metrics, Structured Data (Schema Markup), Layout errors.
Push your business to the Top 3 Google Maps listings that show up on all devices.
Don't wait for your site to rank. Rank your videos in the YouTube top results and advertise to 1,3 billion users.
How to Do My Own SEO?
First, you need to make sure your site is accessible to search engines. I mean from the technical side all content, pages, metadata can be crawled and indexed from the search bots.
Then you need enough high-quality content that can answer the niche search queries adequately and even predict user intent.
The next step is to optimize the content to surface on the search engine's first page and is good enough to attract clicks. Here I should mention the need to embed schema markup that will enhance the relevancy of the page.
Don't forget to optimize the user experience during their visit with a fast loading website suitable for all devices and great design with strategically placed conversion elements.