Content above-the-fold, resources outside the visitor's screen delayed. Comply with the Google Core Web Vitals metric, a ranking signal from 2021.
Fast Google Indexation, Sitemaps, Spam Backlinks, Speed Metrics, Structured Data (Schema Markup), Layout errors.
Push your business to the Top 3 Google Maps listings that show up on all devices.
Don't wait for your site to rank. Rank your videos in the YouTube top results and advertise to 1,3 billion users.
What is Content Relevance in SEO?
Google tries to understand the page content and natural language better. The goal is to offer the best answers to people using the engine and benefit its paid program (Google Ads). The BERT algorithm focuses on content relevance via assessing the context of words in searches and matching those queries with HQ results. BERT is a natural language processing NLP framework trained on Wikipedia and tweaked with questions and answers datasets. BERT changes the way Google interprets queries because people are using longer, natural, and complex questioning queries. It will benefit international SEO when the datasets are ready to run in the algorithm. We are way past the artificial copy used in SEO to game the rankings. To recap, creating content in natural language, not focusing on keywords in a text that doesn't make sense, and writing in the current language of the targeted country, are best practices.