1. Don’t offer services when you have no credibility (important).
I get daily emails from people who advertise services. I haven’t worked with any of them so why trust them that they do everything they say?
I don’t know if they can deliver the quality I need, and if they can keep the deadline.
I don’t even know if they can communicate decently in past the initial pitch. Take a look at the sentences below to get my point:
“Is your Eye Looking for Guest Post Idea?” “We are giving the commitment to you that we will deliver the best quality of work to your valuable requirements. We want to make strong bonding with you in the essence of superior business output”.
These guys painted a figure of ridicule for themselves. After having spent dozens of hours talking to providers, struggling to get past the ‘Yes Sir’ which does not do the job for me, I know what I’m talking about.
Bottom line. Don’t sell when you have zero credibility. Try to establish a form of connection first. How? I won’t tell you how to be a good salesman. I’m only highlighting your fails. Use your imagination to better your pitch.
2. Don’t put salespeople pitching services.
It’s a waste of time. Sales people have no clue of the niche. I have never seen a salesman/woman having the slightest idea on what they’re selling. When you ask them what those services entail and how growth comes, they mimic failed pitches. Nothing new, nothing of what they’re selling works, and everything will get you into trouble as it’s spam.
3. Don’t pitch if you’re a spammer.
If you think you’re not, better check the tactics that I deem spam, i.e., Article Marketing, Guest Posting, Link Profiles, Social Bookmarks, Link Directories, Domain Redirects, Doorway Pages, etc.
4. Don’t sell hype.
Statements like the following: “We have great resources of high-quality genuine blogs as more than 5000+ sites with high DA and good PA in various niches.” I will soon find out that they don’t have so many sites, and most of them are trash without a high DA and PA.
5. Don’t say to an SEO that his site needs more work for the search engines. It’s so stupid.
He knows better where his site stands and knows more on SEO than you do.
If he already ranks in many locations as I do, and you offer him services without having done your research, you are showing what a big gaffer you are and look unprofessional too.
6. Don’t say you’re the best and have worked with hundreds of clients.
Tell your mom and make her happy. I don’t need to know that.
I’ve seen the best, and I know you’re not one of them. FYI the best don’t have so much time to take on hundreds of clients, and why should they even pitch like that, so you must be a spammer, piggy-back on others’ portfolios, or just fishing.
Below you will find examples of pitching fails:
from: sus…@seo…com Good Morning , My Name is Susant , Working with …. I am sending this email as to let you know about our approach towards your clients SEO Campaign. We have prepared a step by step action Plan to beat a website Organic competition. This action plan has been tested to our current client websites as well and we got the result. So I would like to adopt these strategy, technique and ideas with your website and your clients too.. I would like to say that, the first step towards this program is a try and test-based approach which can set the expectations right .To begin this, give us an assignment and try our 30 Days of service at no cost. So, if you want to know more about this or if you have a requirement to try with us, We can discuss the details over a call, define a workable plan and check out a partner road map ahead. Let us know if we can hope into a Skype/WhatsApp call.; Thanks & Regards, Susant ———-
Disclaimer: I always quote the exact wording, putting [sic] in brackets after a copied or quoted word that appears odd or erroneous.
from: dar…@marketingcompanylondon.com [his website is not even setup]
Subject: Local Organic Google Business
I was just going through your website and would like to share some observations pertaining to it. Though your website is great and has all the information that prospective customers of your niche will search for, it has a lot of scope for getting optimized in line with Search Engine Guidelines. I’m not just saying this because I have to but can back it with facts and relevant information.
We have conducted a meticulous [sic] SEO audit of your website and found that it can give you more return than it might be giving you at present. We would be happy to share a free of cost and no obligations audit and keywords recommendation report so that you can have a clear picture of what can be done to optimize your website further.
Let me know if you are interested, I will send you a free of cost and no obligations audit and keywords recommendation report for your website?
Thanks & Regards,
Business Development Manager [like the title but it’s fake]
PS: I have studied your website [sic], prepared an audit report and believe I can help with your business promotion. If you still want us to not contact you, you can ignore this email or ask to remove and I will not contact again. [if you get their audit you’ll probably find that they put the URL to an online service, and got back an automated no-value report].
subject: Google 1st Page Ranking?
Hi, We can get your website on 1st page of Search Engine i.e Google, Yahoo & Bing. Would you like to increase the number of visitors to your website?
Please revert [sic] for more details.
subject: Your Website Can Also Rank High on Google !!
Hope you are doing well, If Your business website doesn’t appear on the first page of Google search results, then it certainly needs improvements. How do we know this, you might think. Well, we are an IT company in the US that works on enhancing websites for businesses like yours. Our experts can provide you higher Google rankings. We also specialize in the following:- A. Web design and development (CMS, HTML, CSS, 2.0 etc.) B. Scheduled Progress Reports of SEO (on-page, off-page) C. Upgrading Existing Websites (Responsive development) D. Social Media Optimization (SMO) E. Analysis of useful keywords F. Pay-Per-Click (PPC) If you’d like to know how we do this, you are welcome to write back and ask us anything regarding the above. Looking forward to hearing from you. Best Regards, Ravi