Programmatic ad fraud is over 20 billion U.S. dollars. Projections show that it will reach 44 billion by 2022. The display channel has no regulation and offers no transparency. Most of the advertisers lack in skills to detect display fraud.
Setting up an online store is the best way to drive more eyeballs to your products. Especially in 2020, when eCommerce has taken up the market, you need an online presence to keep up with the trends and changing consumer behavior. In fact, setting up an eCommerce store is […]
48 Black-hat SEO tactics, what software and online services spammers use, what are the ways to protect your site
SEO Scammers are the filth of the SEO industry. I disclose here their names and tactics
Salespeople always fail when they pitch SEO services. I present a few bullet points on what to avoid when contacting the SEO team
I present a guide with actionable steps in all event stages. This post has received very positive commentary from the event planning community
Guide on recycling your content with actionable steps and examples. Recycled content helps with brand reputation, engagement, traffic and reach
Learn about audience targeting, setting the KPIs, performance tracking, fixing issues, etc.
The DMOZ directory pulled out the plug on March 14, 2017. Why is that important? Because if shaped the Search industry of our time.
I audit the traffic of a real IoT startup, highlight the issues and offer fixing solutions
How can a business grow their Instagram account from 1,000+ to 100,000+ followers. How to market efficiently and keep their followers engaged
What marketers need to know about Snapchat. What are the things to do and what to avoid.
This article has been referenced in Wikipedia (https://en.wikipedia.org/wiki/Nofollow) as a source for assessing the value of paid links
How to you merge more than one Google My Business listings for your business or a client. Simple solution is given here
Why should you change your current website setup? Are there any gains that justify the costs to making a website mobile-friendly?
What is the performance of Accelerated Mobile Pages (AMP) overall and concerning organic traffic, rankings and tracking
Adwords’ new features increase ads visibility and clickthrough rates with the use of the so-called ad extensions
I was curious if Google News was mobile-friendly, so I tested the introduction of AMP into the service.
Google introduced AMP in relevant mobile search results, and in Google News on all mobile platforms
What a case study shows about 16 big brands and their Google first-page domination on money-making terms AKA ‘generic’ keywords in SEO
Google is updating text ads on all devices and introduces responsive mobile display ads that can access native mobile ad inventory