What is Black Hat SEO?

Black-hat SEO is a term used for a specific set of techniques in the SEO industry deemed sinister against other parties or their actor.     Note: The video video contains only about 26 tactics. To get the whole picture read the article below containing 48 tactics. Restrictions apply when […]


seo scam

SEO Scammers: The Bottom of the Barrel

What they do: They research a niche, pulling professionals that rank on the Google search pages and then contact them offering hype. They are masters in Ponzi schemes: They scam one party, then use the stolen money to move to the next one with the same scheme or an upped […]


pitching to an SEO and fails

Where You Fail When Pitching Services to an SEO guy

1. Don’t offer services when you have no credibility (important). I get daily emails from people who advertise services. I haven’t worked with any of them so why trust them that they do everything they say? I don’t know if they can deliver the quality I need, and if they […]


personalized results

The “Filter Bubble” – How Google is influencing what you click

This is a non-sponsored repost from DuckDuckGo Blog: https://spreadprivacy.com/google-filter-bubble-study/ Over the years, there has been considerable discussion of Google’s “filter bubble” problem. Put simply, it’s the manipulation of your search results based on your personal data. In practice this means links are moved up or down or added to your Google search results, necessitating […]


LinkedIn update

How to Promote an Event on Social Media

I look into the planning and execution of event marketing campaigns in social media. It is digital marketing that I would like to talk about here and not other forms, i.e., TV, radio, printed, etc.   Note: Restrictions apply when playing the video in specific countries. If the video does […]


recycle content

How to Repurpose, Recycle Your Content

Presenting your content in different ways it is good for brand reputation, creates engagement, traffic and can help reach more people in different audience segments, online networks, and age-groups. Note: Restrictions apply when playing the video in specific countries. If the video does not play in your country it is […]


outsource seo

How do Agencies Outsource SEO?

Examples of offers I have received to outsource my clients’ SEO Projects. Disclaimer: If you message me, you accept that I will post your message here! I am against the model of outsourcing SEO as I believe that most of these providers deliver nothing but spam and as a consequence, […]


interactive visits

Startup Marketing – How to Generate Leads

I will show you how to create a marketing strategy for your Start-up business. What to expect from this article: How to define your audience How to target your local market How to set the marketing KPIs How to research the competition What are the best channels for your Start-up […]


dmoz

DMOZ is shutting down on March 14, 2017

The Open Directory Project (ODP) aka the DMOZ online directory will no longer be available from March 14, 2017. Why should anyone care about an online directory closing down? The news is that Google built its (Searchable) Directory (directory.google.com discontinued in 2011) upon the ODP listings structure. The Search history […]


traffic sources

IoT Startups – SEO Audit & Marketing Strategy

In this article I will present to you the SEO audit I run on a startup website in the IoT industry. You will find out how they perform in the most critical incoming traffic channels, suggestions to optimize their marketing and other stuff. Contents A small intro about the Startup […]


monthly active nstagram users

Instagram Marketing – How to Setup & Grow Your Business Account

Do you know that active Instagram accounts range from 1,000+ to 100,000+ followers? What to expect from this article I will talk in this post about growing a business account, keeping the fans engaged, adding location stories, using hashtags, and tracking everything with metrics.     Contents 1. How Instagram […]


marketing on snapchat

Snapchat Marketing – All You Need to Know to Promote Your Business

I will explain here how to market on the new social network; Snapchat Marketers are exploring the power of Facebook, YouTube, Instagram but why on earth spending money on Snapchat? Questions and doubts come into play. Is it effective? Will I be able to justify the spending to my client […]


guest blogging service

Guest Posting Services

This page presents offers from Guest Posting providers: Disclaimer: 1. I wll NEVER use your services because I manage all client work in-house.2. I stay away from external providers especially coming from third-world countries, i.e. India, Pakistan, Philippines, Vietnam, etc., for the following reasons: a) lack of professionalism, b) lack […]


Garyllyes2

12 Disadvantages in Buying Backlinks

The intent of writing this article is to help webmasters understand the risks involved and the low-value of using old growth methods. Gary Illyes (Google) at the last SMX Advanced Conference while on stage he said that buying links from sites that sell guest blog posts and the like is […]


Google My Business listing

How to Merge Multiple Google My Business (GMB) Listings

There could be instances where a client of yours has more than one listing in Google My Business. Google and people in the forums suggest you keep the best (optimized) listing, apparently having the most reviews, and delete the others. Now, removing the other listings may work to a point. […]


amp-pages

6 Reasons for Building a Mobile Responsive Website

There are technical requirements and costs involved in any solution that makes a website mobile-friendly. There are not necessarily high, but business owners need to consider every option. This article gives six reasons why you need to consider making your website mobile-friendly. Let’s give a brief history. Google initiated the […]


blog spam

Avoid this Guest Posting Spam Technique

This offer comes from Emma Smith (emmasmith076 @gmail.com) in my private email account. Supposedly, Emma is a real person that did a little of Linkedin research and grabbed the opportunity of offering her help in boosting my blog’s traffic. Note the bad grammar, the fake last name ‘Smith’ the catchy […]


accelerated mobile pages

Accelerated Mobile Pages: What are the Benefits?

With the introduction of Accelerated Mobile Pages (AMP), Google is seeking to offer mobile users a better content experience. In this post, we address some questions related to AMP pages. Of course, the adoption of the AMP standard has a monetization goal. Otherwise, Google would not have participated in the […]


app extensions

How to use Ad Extensions in Adwords (Infographic)

The new features in Adwords help to increase the visibility of your ads and increase clickthrough rates by adding ad extensions. Ad Extensions are a new feature in Adwords. Let’s examine what they offer to advertisers. Why would an advertiser an advertiser want to use ad extensions? Google Tests have […]


mobile test results

I did a Mobile-Friendly & Speed Test on Google News

I thought it would be interesting to run a mobile-friendly and speed test on Google News (https://news.google.com – US edition) given the opportunity of writing a post on Accelerated Mobile Pages introduced in Google News. I mean, if Google is pushing us all into optimizing all our properties, it makes […]


amp-pages

Accelerated Mobile Pages in Google News

Accelerated Mobile Pages (AMP) is an open source initiative to make the mobile web as fast as possible. Big industry giants have joined the project and are regularly publishing AMP-versions of their content. Google started showing AMP pages in relevant mobile search results back in February this year, and they […]


dominating google

Big Publishers Dominate Google’s First Page

There was an interesting article lately published on ViperChill.com about a case study they did on the Google first page results. They found 16 big brands dominating Google first page for money making terms, ‘money keywords’ or ‘generic’ keywords as we call them. Which is sad, of course, because if […]


last click model

What are the Changes in Google Ads

Google announced changes in the ad services The facts are that over half of the trillions of Google searches happen on mobile devices. Google will be introducing changes in Google Ads at the bid setting section, which will be split by device type. And more to that, Google is updating […]