What Are the SEO Challenges in Large Organizations?
Big corporations tend to have many corporate domains, and the web engineers have little interest and in many aspects lack of skills in detecting and fixing issues. Here is a list of issues that we discover all the time: 500 errors, chain of redirects, redirect loops, soft 404s, AMP issues, structured markup issues, crawl rate, missing tracking pixels and false statistics reported, spam backlinks, page highjacking, canonical issues, missing internal linking, missing meta tags, duplicate content, non-compliant URL structure, conversion issues, lagging page speed, non-optimized images, outdated mobile versions, extensive use of javascript, thin page content, non-optimized AMP (if available), lack of SEO outreach and producing quality content.
Organizational issues: lack of SEO understanding, low SEO budgets while outrageous spending in more costly channels, understaffed and under-experienced SEO teams (if any), external agencies spamming the corporate website and false reporting, lack or delay of adopting modern SEO trends, failure to do competition research, confusing SEO with other channels, missing audience segments, low-quality SEO reporting, failure to set and understand SEO KPIs.
