How to Combine SEO with PPC?
Your website is not generating leads from corporate customers looking to reduce their HR expenses and time-to-hire. SEO can solve this problem by sending you a considerable amount of referrals when you have a decent position in the search engine results. Listing the business in catalogs, and running ads is not productive, as you may have noticed already. Why is that? Because catalogs don't have much traffic, and ads are being ignored by people (almost 90%) using the Google search engine. People's behavior towards ads is like a blocker that hides the organic results achieved with SEO, which people have associated with solutions to their problem. Your prospects don't have much time to spend on the search engine. They will take the sites ranking on the first page as the leaders in active sourcing and pick on of them to outsource their hiring processes. That is why your page should be on the first page. Get in touch, and I will make it happen.
Does Content Help SEO?
Content is paramount to ranking in Google. It has been like that for years, but today if you know what to tweak on-page, you can rank it with no backlinks for medium to low competition keywords! The statement above works only for text content, as there are more forms, i.e., image, video, online documents, podcasts, etc. That said, it is also possible to rank videos on YouTube and images, again tweaking their parameters. With images, you will not get considerable traffic, but with text and video content, you will. The techniques have to do with making the content relevant for a given query to matches the query’s intent. In simple words, it is about offering the best answer to a given query regardless of the content type. Those who say that there are no strict rules on how long the content should be, keyword density, headings optimization, clearly they have worked so little in optimizing and ranking pages. There are hundreds of ranking signals, but content relevancy to search query, and time on page (reader engagement) are the two most important in my opinion.
How does Google Rank Pages?
Google uses RankBrain to rank pages in search results and predict answers to users' questions. RankBrain is designed to improve its ranking system and learn through observations always. An example could be that RankBrain has measured that a page currently ranking in the second page of search results offers a more relevant and accurate answer to a query. It then goes ahead and moves the most relevant page to page one so that users can get correct and satisfactory solutions. As a consequence, Rankbrain will demote a page that ranked in the Top 10 but now considered less relevant because of the newcomer. It is a significant change in SEO as webmasters and marketers need to understand and even predict user needs and offer them helpful and engaging content with the best user experience (remember time-on-page is a ranking signal).