Performance Marketing Blog - Ads topics
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Programmatic Ad Fraud in 2020
Programmatic ad fraud is over 20 billion U.S. dollars. Projections show that it will reach 44 billion by 2022. The display channel has no regulation and offers no transparency. Most of the advertisers lack in skills to detect display fraud.
Startup Marketing Plan - Traffic Channels Breakdown
How to segment your audience, set the growth KPIs, use all traffic channels, track performance, calculate costs, build the brand and generate leads.
How to Optimize your Paid Ads
Up the performance of paid ads. Up the conversions, rationalize spending. Tips for Google Ads, Facebook, YouTube, and ad networks.
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