Core Web Vitals Fixes and WordPress Speed-Up

e-commerce sped up

 
AvatarTed Politidis Head of SEO

100+ WordPress sites have already been optimized with a 100% success rate.
I’m the guy who can handle heavy installations and complex cases where in-depth technical knowledge is needed.

Expert in:

Core Web Vitals Fixes;
– WordPress 90+ Speed;
– Search Console Fixes;
– Google Traffic Recovery;
– Security Audits, Malware – Hacked Pages Cleanup.
– CSS/JS/PHP Fixes, Plugin Debugging
– Local/Global SEO;
– Content Production and Marketing (web/social media), Content Calendar, Content Push (content marketing).

 

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Testimonials


Great work, will absolutely use Ted to speed up all my future websites! Very good communicator and delivered stellar results. Even went back a few times to fix little issues that I found such as certain pages or elements needing to be excluded, etc. Ted took my site from ~50 to nearly 100 on all pages as measured by Pagespeed insights. All around I had a great experience and highly recommend Ted to anyone with a WordPress site that they want sped up! The usability of my website increased and so did my revenue. Another huge plus was his communication was very professional and he even fixed a few extra issues that we ran into along with way like a pro. If you want your site sped up, Ted is your guy.


Ted is a great catch. He does the job professionally and solves every problem thrown at him. Very much recommended. I will hire him again in the future if I need him.

Ted is one of the absolute best developers we have had the pleasure of working with. We came to Ted with a problem that we had tried solving with other developers, but had hit a wall. It was clear during the interview process that Ted knew his subject matter on a much deeper level than all the other applicants. The tasks were completed well beyond our expectations, with a lot of free technical advice and help that is worth much more than what we had agreed on for this project. The hours were billed in the fairest way and it really made this an easy and positive experience. Suffice to say, we will be in touch again soon with more projects to work on together. Thank you so much for your positive contribution to our website.

Ted is a Rockstar when it comes to Page Speed optimization. My website speed spiked in leaps and bounds after experiencing Ted's magical touch - mind-blowing to say the least. I've engaged different so-called 'experts' in the past but all they did was band-aid solutions. Ted is refreshingly different. Initially I was skeptical, until I saw the speed metrics literally fly. He also went above and beyond to fix/optimize other related areas which I overlooked or didn't even know. A knowledgeable technical professional like Ted deserves the rate he asks for, so while you may be able to get 'cheaper' rates from others, end of the day, ask yourself whether you are looking for result or cheapest freelancer. Money well spent - I vouch for him.


Ted is in the 1% of people who actually know what they’re doing when it comes to speed optimisation. He doesn’t simply install a plugin and switch on a few options to increase speed. Ted did a real deep dive into our website and identified all the processes that slowed down our website and fixed it. Cleaned our database and gave us some very solid advice. Trust me this was not an easy task because we have a huge e-commerce website which had dramatically low scores. Now our speed scores are 90+ on almost every page. Need speed? I 1000% recommend you hire Ted.

We had a website created by a freelancer with a myriad of problems. Ted, worked miracles and went above and beyond to not only fix the problems, but advise on best practice ‘what should be done and why’ He also made recommendations outside the scope and ensured we had a working website to our satisfaction within a timely manner. My one ‘takeaway’ from this is look for experts in their field and pay for quality, you only need to do the job once that way. I would recommend Ted highly not only for his technical ability, but also for his commercial nous and his professionalism in responding to client needs.


Ted went above and beyond what was expected during the project. We will definitely reach out to Ted in the future for any issues we might come across on our side.

He improved my site speed from 40/100 to 100/100 in 30 pages! At first i did not believe it was true when i saw it but then i did a little navigation on the site and i realised that is runs super super fast. Efficient,fast and with a lot of experience in improving site speed. Thank you very much Thodoris! Anyone who want to improve their site speed he is absolutely the best professional.

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FAQ

I work with sites that run a reasonable number of plugins, (i.e., no more than 20 plugins for simple company presence, no more than 40 for Woocommerce sites).

No, and here is why:

  • Sucuri and BitNinja: too many restrictions and too slow, server-side IP blockers, timeouts, firewalls, captchas, etc.;
  • Google Cloud (too complex to do menial tasks);
  • Godaddy (terribly slow DNS);
  • Hostgator/Hostinger (server and database connection issues);
  • Amazon servers AWS (most of them are very slow);

Negative. The Ezoic ad network (Ezoic Ads) doesn't comply with modern page standards and it generates Core Web Vitals issues;

You will need to open a ticket and complain to Ezoic, for killing your website speed);

The estimate includes blanket optimization that normally covers many page types, homepages, products, and blog posts.

That said, there are always some exceptions that slip the rule due to their content (heavy-duty, mostly due to images and scripts) that may need more work (we agree on what needs to be done after the blanket optimization has produced the first results.

There's no speed problem with Woocommerce and it's essential to run a shop.

Yes, for an extra fee but those changes are not included in speed projects.

The owner can easily maintain it or any family member without any technical skills.

 

 If someone refrains from messing with the caching solution and doesn't overload the installation with plugins it won't need any maintenance.

 

And typically I don't maintain websites for speed reasons, so there won't be a retainer.

 

 There have been a few cases where the in-house teams have installed plugins that conflicted with my speed solution and ended up breaking the speed or have installed Cloudflare with the same results.

 

If, and only when, they call me to fix broken things I will charge them, BUT this method is so thought off that it doesn't break by itself, doesn't need any maintenance, and can run for many months untouched.

Sure, modern servers are excellent hardware, just a few good settings and they are set.

On the other hand, Cloudflare is highly problematic and unless you have a very serious reason to keep it, I'd recommend removing it as it breaks the speed and doesn't offer any protection.

I can prepare a document, mostly what your developers should avoid touching.

 

Getting very technical is not ideal because developers normally can't follow the speed techniques or instructions handed out to them.

 

The most important point would be to not mess with the caching system and not overload the installation with plugins.

The multi-site benefits from positive measures taken during the blanket optimization. For your WP multi-site installation, the blanket optimization will do for starters.

Typically WP multi-sites stem from a single database. This fact will shorten the working hours as I will be optimizing only one database instead of a group of databases.

Yes, I can for an extra fee.

With AMP, there are many issues. The most significant, you can't fix the speed as you would on a typical WP website and AMP doesn't allow basic JS functions as it comes with file size limitations. The shift to AMP was not well thought off as the community wasn't ready for that immature feature and it breaks the speed on modern servers.

How was AMP coded? Via plugins or custom coding?

None.

If you need to do layout fixes I offer them at a rate of $50/hr;

The original status of the site will be verified by checking the most recent backup or the internet archive backup).

I'm not a genius, wish I was. I'm someone who has worked very hard and have perfected a method. I apply my method only to WP websites because it won't work with other scrips, Joomla, Drupal and the likes.

Sorry, can't do it. No communication via IM is allowed (Skype, Whatsapp, SMS, Slack, etc.).

IM message exchange requires a person behind a screen, in most cases 24/7, who gets bombarded with questions from one person or the in-house team (at times overlapping, with no-boundaries, even confusing, irrelevant and rude);

I think if you need this type of IM it needs to be at least, appropriately compensated, yet, practice has shown that this is seldom the case.

So, IM will not be allowed, as there are other places more suitable to discuss the contract.